Practical Solutions to Protect and Empower Internal Digital Market; the Case of Instant Messaging Apps

Unregistered activities of U.S.-based social media platforms in Iran and their significant contribution to Iran’s digital economy before the complete ban of Meta products in Iran brought about the ecosystem of internal competitors as one of the main priorities of policy-makers in the information and communication technology field.

Domestic instant messaging applications should obtain a more significant share of traffic and users in Iran while focusing on providing more local services such as e-government and micro-payment. However, the statistics illustrated that the apps adopted by various institutions still need to meet this field’s expectations and policy-making goals.

The report has tried to come up with practical solutions to protect and empower the ecosystem of instant messengers within the internal market and increase their share in the consumption portfolio of Iranian Netizens.